Most of the work
is subtraction!

I design the parts of a product nobody screenshots, the empty states, the permission edge cases, the fourth screen of the flow where people usually give up. Good work here is invisible. Nothing snags, so nobody remembers it happened.

Ersa Khorsandi working at a desk with a cat

Diverse industry experience fuels my ideas. When bold concepts meet strong content, I turn that spark into something unforgettable.

  1. Nov 2024PRESENTUnited States · Remote

    APSY

    Product Owner

    NOV 2025 — PRESENT · 10 MOS

    • —Own product spec and design for client applications end to end, from discovery through App Store release.
    • —Run the full design process remotely for 10+ international clients, with no in-person handoff.
    • —Led 10 research engagements, competitive analysis, user interviews, flow mapping, and presented recommendations directly to client stakeholders and engineering.

    Senior Product Designer

    NOV 2024 — PRESENT · 1 YR 10 MOS

    • —Design the states most specs skip: empty, error, permission-denied and partial-data.
    • —Maintain style guides and review front-end builds so the shipped UI matches spec.
    • Product strategy
    • User research
    • Design systems
    • Client management
  2. Nov 2021NOV 2024Germany · Remote

    WELF

    Senior Product Designer

    MAY 2022 — NOV 2024 · 2 YRS 6 MOS

    • —Led design for a retail-execution dashboard using image recognition to audit shelf compliance for grocery retailers and suppliers.
    • —Built and maintained the design system, working alongside engineers so the shipped build matched spec.
    • —Designed AI and AR features for mobile and web, turning model outputs and camera states into interfaces people could act on.

    Product Designer

    NOV 2021 — MAY 2022 · 6 MOS

    • —Promoted to Senior Product Designer after six months.
    • Design systems
    • Data visualization
    • AI/AR interfaces
    • Dashboard design
  3. MAR 2019SEP 2021United Arab Emirates · Remote

    Hotelian

    Product Designer

    MAR 2019 — SEP 2021 · 2 YRS 7 MOS

    • —First designer at a travel startup; owned research, UI and design QA across the booking product.
    • —Redesigned onboarding and the landing page.
    • —Ran heuristic and competitive analysis of major OTAs, used traffic analytics to assess rivals' positioning, and delivered flows, sitemaps and personas to the CEO.
    • UX research
    • Competitive analysis
    • Onboarding design
    • Information architecture