Most of the work
is subtraction!

I design the parts of a product nobody screenshots, the empty states, the permission edge cases, the fourth screen of the flow where people usually give up. Good work here is invisible. Nothing snags, so nobody remembers it happened.

Ersa Khorsandi working at a desk with a cat

Diverse industry experience fuels my ideas. When bold concepts meet strong content, I turn that spark into something unforgettable.

  1. Nov 2024PRESENTUnited States · Remote

    APSY

    Product Owner

    NOV 2025 - PRESENT · 10 MOS

    • -Led end-to-end design for global clients, managing communication between clients, designers, and engineering teams.
    • -Managed onboarding and 10+ ongoing client relationships, ensuring alignment and successful delivery.
    • -Owned the product process from discovery and high-fidelity design through development, QA, and App Store launch.
    • -Translated user and client feedback into actionable product and design decisions.

    Senior Product Designer

    NOV 2024 - PRESENT · 1 YR 10 MOS

    • -Led end-to-end product design across social, commerce, and lifestyle, working directly with clients from discovery through delivery.
    • -Conducted user research, competitive analysis, user interviews, and user-flow development to identify product opportunities.
    • -Created wireframes, high-fidelity UI, prototypes, and design systems tailored to product and business requirements.
    • -Collaborated closely with engineering throughout development, incorporating feedback and ensuring accurate implementation.
    • -Supported product launches across web and mobile platforms, maintaining design quality through QA and release.
    • Product strategy
    • User research
    • Design systems
    • Client management
  2. Nov 2021NOV 2024Germany · Remote

    WELF

    Senior Product Designer

    MAY 2022 - NOV 2024 · 2 YRS 6 MOS

    • -Led the design of a SaaS retail execution platform using image recognition to help retailers and suppliers monitor and improve operational performance.
    • -Designed complex dashboard experiences that transformed data and image-recognition insights into intuitive, actionable workflows.
    • -Established scalable design systems and style guides to create consistency across products and platforms.
    • -Contributed to the Welf rebrand, including visual direction, landing pages, and product experiences.

    Product Designer

    NOV 2021 - MAY 2022 · 6 MOS

    • -Designed web and mobile products across SaaS, retail, AI, and AR-focused projects.
    • -Created user flows, wireframes, high-fidelity designs, and interactive prototypes for complex product experiences.
    • -Developed and maintained UI patterns and style guides while collaborating with developers on implementation.
    • -Worked closely with stakeholders to translate business requirements into intuitive, scalable user experiences.
    • Design systems
    • Data visualization
    • AI/AR interfaces
    • Dashboard design
  3. MAR 2019SEP 2021United Arab Emirates · Remote

    Hotelian

    Product Designer

    MAR 2019 - SEP 2021 · 2 YRS 7 MOS

    • -Redesigned the company's website and designed a tailored application for its existing customer base.
    • -Conducted heuristic evaluations, competitive analysis, and analytics research across the travel industry.
    • -Presented research and design recommendations to executive stakeholders and collaborated with engineering through full product development.
    • UX research
    • Competitive analysis
    • Onboarding design
    • Information architecture