Ersa Khorsandi
Product Designer
Profile
Senior product designer working across research, UI and product ownership. Seven years, three countries, mostly remote — and mostly spent on the unglamorous parts of a flow: onboarding, empty states, and the screen before somebody gives up.
Experience
Apsy
Nov 2024 - Present | United States · Remote
Product Owner
Nov 2025 - Present
- Own product spec and design for client applications end to end, from discovery through App Store release.
- Run the full design process remotely for 10+ international clients, with no in-person handoff.
- Led 10 research engagements, competitive analysis, user interviews, flow mapping, and presented recommendations directly to client stakeholders and engineering.
Senior Product Designer
Nov 2024 - Present
- Design the states most specs skip: empty, error, permission-denied and partial-data.
- Maintain style guides and review front-end builds so the shipped UI matches spec.
Welf
Nov 2021 - Nov 2024 | Germany · Remote
Senior Product Designer
May 2022 - Nov 2024
- Led design for a retail-execution dashboard using image recognition to audit shelf compliance for grocery retailers and suppliers.
- Built and maintained the design system, working alongside engineers so the shipped build matched spec.
- Designed AI and AR features for mobile and web, turning model outputs and camera states into interfaces people could act on.
Product Designer
Nov 2021 - May 2022
- Promoted to Senior Product Designer after six months.
Hotelian
Mar 2019 - Sep 2021 | United Arab Emirates · Remote
Product Designer
Mar 2019 - Sep 2021
- First designer at a travel startup; owned research, UI and design QA across the booking product.
- Redesigned onboarding and the landing page.
- Ran heuristic and competitive analysis of major OTAs, used traffic analytics to assess rivals' positioning, and delivered flows, sitemaps and personas to the CEO.