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Ersa Khorsandi

Product Designer

ersa.designmir.ersa@gmail.comLinkedIn

Profile

Senior product designer working across research, UI and product ownership. Seven years, three countries, mostly remote - and mostly spent on the unglamorous parts of a flow: onboarding, empty states, and the screen before somebody gives up.

Experience

APSY

Nov 2024 - Present | United States · Remote

Product Owner

Nov 2025 - Present

  • Led end-to-end design for global clients, managing communication between clients, designers, and engineering teams.
  • Managed onboarding and 10+ ongoing client relationships, ensuring alignment and successful delivery.
  • Owned the product process from discovery and high-fidelity design through development, QA, and App Store launch.
  • Translated user and client feedback into actionable product and design decisions.

Senior Product Designer

Nov 2024 - Present

  • Led end-to-end product design across social, commerce, and lifestyle, working directly with clients from discovery through delivery.
  • Conducted user research, competitive analysis, user interviews, and user-flow development to identify product opportunities.
  • Created wireframes, high-fidelity UI, prototypes, and design systems tailored to product and business requirements.
  • Collaborated closely with engineering throughout development, incorporating feedback and ensuring accurate implementation.
  • Supported product launches across web and mobile platforms, maintaining design quality through QA and release.

WELF

Nov 2021 - Nov 2024 | Germany · Remote

Senior Product Designer

May 2022 - Nov 2024

  • Led the design of a SaaS retail execution platform using image recognition to help retailers and suppliers monitor and improve operational performance.
  • Designed complex dashboard experiences that transformed data and image-recognition insights into intuitive, actionable workflows.
  • Established scalable design systems and style guides to create consistency across products and platforms.
  • Contributed to the Welf rebrand, including visual direction, landing pages, and product experiences.

Product Designer

Nov 2021 - May 2022

  • Designed web and mobile products across SaaS, retail, AI, and AR-focused projects.
  • Created user flows, wireframes, high-fidelity designs, and interactive prototypes for complex product experiences.
  • Developed and maintained UI patterns and style guides while collaborating with developers on implementation.
  • Worked closely with stakeholders to translate business requirements into intuitive, scalable user experiences.

Hotelian

Mar 2019 - Sep 2021 | United Arab Emirates · Remote

Product Designer

Mar 2019 - Sep 2021

  • Redesigned the company's website and designed a tailored application for its existing customer base.
  • Conducted heuristic evaluations, competitive analysis, and analytics research across the travel industry.
  • Presented research and design recommendations to executive stakeholders and collaborated with engineering through full product development.